Cyberpreneurship

Aim of Subject:	To introduce basic cyberpreneurship concepts to students.
Learning Outcome of               Subject:	At the completion of the subject, students should be able to : comprehend the concepts of cyberpreneur and cyberpreneurship. apprehend the concepts of innovation and creativity in cyberpreneurial setting. understand the basics of cyberpreneurial management, financing and marketing comprehend the importance of business plan. understand the business plan components and design. understand real life examples of cyberpreneurs through case study analysis. apply the concepts learned for an advance course on cyberpreneurship. employ the concepts learned in the real life situations.
Programme Outcomes:	Capability to communicate effectively(15%) Understanding of the importance of sustainability and cost-effectiveness in design and development of engineering solutions(10%) Understanding and commitment to professional and ethical responsibilities(10%) Ability to work independently as well as with others in a team(10%) Ability to be a multi-skilled engineer with good technical knowledge, management, leadership and entrepreneurship skills(35%) Awareness of the social, cultural, global and environmental responsibilities as an engineer(10%) Capability and enthusiasm for self-improvement through continuous professional development and life-long learning(10%)
Assessment Schemes:	Tutorial/Assignment-individual or group assignment(100%)
Teaching and Learning Activities:	Total Contact Hours = 14(Lectures)
Credit Hours:	1
Pre-Requisite:	None
References:	Kuratko, D. F. and Hodgetts, R. M. (2004). Entrepreneurship: Theory, Process and Practice. 6th Ed. South-Western, Thomson Learning, USA.(Text Book) Schaper. M. and Volery. T. (2004), Entrepreneurship and Small Business: A Pacific Rim Perspective. John Wiley & Sons, Australia. Kaplan, J. M. (2003). Patterns of Entrepreneurship. Wiley & Sons, USA. Zimmerer, T. W. and Scarborough, N. M. (2004). Essentials of Entrepreneurship and Small Business Management. 4th Ed. Prentice Hall, USA.

Subject Contents

• Creativity and Innovation and Their Commercialization

What is creativity? What is innovation? Example of creativity that leads to innovation. The commercialization of creative and innovative ideas. Trends in technology development.
 
• Establishing New Venture

Opportunities for Entrepreneurship, Products Identification in various fields, Risk Management.
 
• The Business Plan Development

What is a Business Plan? The Need for a Business Plan. Preparing a Business Plan: a) Forecasting Developments and Charting an Action Plan b) Identifying the Product/Service c) Evaluating the Business Venture d) Market Research and Feasibility Study.
 
• Financing Business

Sources of Debt Financing, Sources of Equity Financing Financial Controls
 
• Marketing Products

Creating the Marketing Plan, Pricing for Profit, Creative Advertising and Promotion.
 
• Entrepreneurship Case Studies

Overview and analysis of successful entrepreneurs such as Bill Gates of Microsoft, Michael Dell of Dell, David Filo and Jerry Yang of Yahoo, etc.
 
• Malaysian Entrepreneurship

Discussion of Malaysian business environment, and illustrated with successful Malaysian entrepreneurs.